SEO/SEM Marketing Specialist
Irving, TX 
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Posted 19 days ago
Job Description

McKesson Corporation is a global leader in healthcare supply chain management solutions, retail pharmacy, community oncology and specialty care, and healthcare information solutions. McKesson partners with pharmaceutical manufacturers, providers, pharmacies, governments and other organizations in healthcare to help provide the right medicines, medical products and healthcare services to the right patients at the right time, safely and cost-effectively. United by our ICARE shared principles, our employees work every day to innovate and deliver opportunities that make our customers and partners more successful - all for the better health of patients. McKesson has been named a "Most Admired Company" in the healthcare wholesaler category by FORTUNE, a "Best Place to Work" by the Human Rights Campaign Foundation, and a topmilitary-friendly companyby Military Friendly. For more information, visitwww.mckesson.com.

We take pride in our culture of connection and believe in a workplace where everyone can be their full, authentic self. We welcome and encourage veterans, individuals with disabilities and others with diverse perspectives to join our growing team. Your unique perspective and experience are valuable assets that can translate into a rewarding career path with us. Apply to join our team and help shape the future of healthcare!

Current Need

Reporting into the Senior Manager, Inbound Marketing, the Digital Marketing Specialist will be responsible for developing media recommendations and having a hands-on approach with activities associated with organic search optimization and the planning and buying for paid search, paid social, site direct and programmatic campaigns.

This may include assisting with vendor review and procurement (issuing RFPs) and evaluating and using both internal market research and external syndicated research to support recommended media strategies. This role will involve employing SEO best practices and researching and analyzing search traffic data to develop quantifiable SEO keyword strategies and forecasts that are tied to business results.

As part of the Brand, Marketing and Communications team, this position will be responsible for the digital marketing of products or services in support of McKesson's demand generation strategy using existing software tools and new technologies and innovations to optimize marketing strategies and enhance the customer experience.

Key Responsibilities

Job duties are varied and complex and require utilizing independent judgment. May have project lead role. Digital marketing activities will include:

  • Working closely with digital marketers to align SEM and SEO strategies.
  • Employ SEO and PPC best practices and communicate recommendations to stakeholders.
  • Partnering with brand managers and field marketers to deliver creative, data-driven digital advertising plans.
  • Determining the correct mix of digital channels for both always-on and campaign-specific programs.
  • Continually monitoring marketing effectiveness and identifying opportunities across a range of KPIs and developing regular reporting schedules.
  • Driving website traffic which converts to sales pipeline.
  • Leveraging localized content across all digital marketing channels including, web, social, and paid advertising.
  • Analyzing program effectiveness and using the data to recommend content enhancements and optimize digital programs.
  • Collecting and analyzing digital/internet/website/mobile data and statistics to reduce wasted ad spend and increase search engine ranking.
  • Researching and evaluating new technology trends and identifying new optimization opportunities.

Critical Skills

  • Experience with ScreamingFrog. Deep Crawl, SEMRush, Moz, BrightEdge, Ahrefs, and/or Majestic SEO.
  • Strong writing skills, including experience editing content with an eye towards improving SEO and impact
  • Superior project management skills; execution-focused and able to drive complex projects to completion; detail-oriented with strong time management skills.
  • Excellent interpersonal skills; ability to forge highly collaborative cross-business unit and cross-functional relationships with both peers and executive stakeholders.
  • Ability to take direction from more than one leader, work independently or as part of a team, and manage multiple project elements at the same time.
  • Healthcare and B2B knowledge/experience preferred.

Minimum Requirements

  • 4+ years' work experience in digital marketing/advertising, content marketing, or related field.

Education

  • 4-year degree, ideally in marketing, business or other relevant field.

Working Condition

  • Occasional travel (less than 10%) required.

    Location

    • Irving, TX

    At McKesson, we care about the well-being of the patients and communities we serve, and that starts with caring for our people. That's why we have a Total Rewards package that includes comprehensive benefits to supportphysical, mental, and financial well-being. Our Total Rewards offerings serve the different needs of our diverse employee population and ensure they are the healthiest versions of themselves. For more information regarding benefits at McKesson, please

    As part of Total Rewards, we are proud to offer a competitive compensation package at McKesson. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.

    Our Base Pay Range for this position

    $80,600 - $134,400

    McKesson is an Equal Opportunity/Affirmative Action employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.

    McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to . Resumes or CVs submitted to this email box will not be accepted.

    Current employees must apply through the internal career site.

    Join us at McKesson!


    McKesson is an equal opportunity and affirmative action employer - minorities/females/veterans/persons with disabilities.

     

    Job Summary
    Start Date
    As soon as possible
    Employment Term and Type
    Regular, Full Time
    Required Education
    Bachelor's Degree
    Required Experience
    2 to 4 years
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